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Operations & Automation Specialist

Systems that work.
Design with intention.

I build the infrastructure US-based founders and operators rely on. Everything runs cleanly behind the scenes and nothing falls through the cracks.

Shem Fanilag
Shem Fanilag
About

Hi, I'm Shem Fanilag.

I'm an Operations and Automation Specialist based in Davao City, Philippines, working remotely with US-based founders and operators for the past few years. My background is Computer Science, and before that, art school. Which is why I care as much about how something looks as I do about how it runs.

I come in when the back end of a business is held together by manual effort, spreadsheets, and hope. I map out what's breaking, build systems that connect the moving parts, and leave teams with infrastructure that runs without someone babysitting it.

I've done this across real estate, marketing, mobility rentals, and media. The tools change. The work is always the same: find the gap, build the bridge, make it hold.

Founders & Brands

Trusted by founders
and operators.

Event production and management. Built automation workflows and managed digital operations end to end.

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Creative studio. Designed brand assets, managed web presence, and ran newsletter campaigns.

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Media and podcast production. Handled publishing workflows, show notes, and distribution automation.

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Marketing agency. Supported campaign operations, mailing list management, and creative asset production.

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Law firm. Managed CRM, client communications, and operational workflows for a growing legal practice.

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Mobility rental business. Built 30+ automation systems that reduced manual order handling by ~90%.

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Real estate team. Owned full listing lifecycle operations and built a custom showings automation system.

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Featured Work

Selected projects.

A look at what I've built, from full automation ecosystems to systems that didn't exist before I got there.

JV Mobility Rentals
Automation · Website · CRM
JV Mobility Rentals

Built 30+ interconnected automation systems and a fully automated rental website powering the entire order lifecycle, lead intake through CRM, reducing manual work by ~90%.

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Home Quest Realty Showings System
Real Estate Operations · Automation
Real Estate Internal Process: Collecting Showing Feedbacks System

Designed and deployed a custom showings management system from scratch using Google Sheets, Apps Script, Zapier, and Gmail, replacing a manual process that didn't previously exist.

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What I Do

Connected systems.
Effortless operations.

I build the layer between your tools so your business runs without someone manually moving things from A to B all day.

Workflow Automation

GoHighLevel, Make, and Zapier pipelines that handle lead intake, follow-up, scheduling, and CRM updates without manual input.

Website + Backend Integration

Sites that do more than look good. Built to feed your CRM, trigger automations, and keep your ops moving from the moment someone submits a form.

CRM Management

Pipeline setup, contact routing, follow-up sequences, and lead nurturing across GoHighLevel, Lofty, Follow Up Boss, and more.

Google Apps Script

Custom scripts that extend what Sheets and Docs can do: reports, data routing, email triggers, and logic that out-of-the-box tools can't handle.

Email Marketing & Nurture

Segmented campaigns, automated sequences, and list management that keep leads warm and past clients engaged without someone hitting send manually.

SOPs & Process Documentation

Clear operating procedures that make the work teachable, repeatable, and not dependent on any one person being in the room.

"The systems I build run while you sleep and hold up when you're not watching."

Design

Creative work,
professional and personal.

Design has been part of my work from the beginning, from brand identity to social graphics to marketing collateral.

Let's Work Together

Structure in systems.
Intention in design.

If your operations are held together by manual effort and luck, let's talk about building something that actually holds.